Bobcat Advantage

Advertisements are everywhere and it is incredibly hard to avoid them.  But what if you were actually seeking them out to learn more about a product?  This week's blog post is centered on a campaign a business has implemented to educate their audience about a topic and provide answers.  Bobcat Company is a well-known brand and image in the compact equipment world, but as a consumer, how do you know that a Bobcat skid-steer loader is better than the competitor brands?  Bobcat Company released a campaign series dedicated to showing their current and potential consumers the "advantage" Bobcat has over the other machines in the industry.

Take this video for example.  Perry Rust, the main speaker in the series, walks through the parts of the machine on both the Bobcat brand and the competitor brand equally.  He literally shows the differences between the machines in a way the viewer can understand and take as credible information.

Click the video to watch.

After a small preview, below is an example of one of their videos going over positives and negatives of Bobcat's undercarriage system (the tracks).  Pay attention to the non-verbal communication, the rock music in the back ground, and the tone of voice.  I get a kick out of it, it's entertaining and factual.

What did you think?  Bobcat Company is giving an insight to their viewers about their products to help their customers in the long run get their jobs more efficiently with less hassle by using Bobcat equipment.  There will always be reviews about products from consumers who have used them, but when a large name company makes their own video series to go over and review their products against other competitors, they are wanting the public to genuinely understand the components of the machines each company has to offer to help them make their best purchase.

Want to compare brands and see for yourself?  Become an expert with Perry Rust and learn about each of the competitor brands in the industry for excavators. 

There are plenty of resources to go around, look into the Bobcat Advantage YouTube channel operated by Bobcat.  They list videos of their equipment and create entertaining obstacle courses for the machines to interact with.

Resources

Bobcat Company. (2016). Bobcat Advantage. Retrieved from http://www.bobcat.com/compare-brands/advantage 

Bobcat Company. (2014) Bobcat advantage: Compact Track Loaders. Retrieved from https://www.youtube.com/playlist?list=PLE4BF805D99093275

Bobcat Company. (2015) Compact track loader Bobcat Advantage. Retrieved from https://www.youtube.com/watch?v=lHSOLU-svRM

Bobcat Company. (2012) Roller suspension comparison: Bobcat Advantage for compact track loaders. Retrieved  from https://www.youtube.com/watchv=607drYgr6WQ&index=3&list=PLE4BF805D99093275 

 Bobcat Logo. (n.d.) Retrieved from logonoid.com