How do you pick the right equipment?

Learning about products in the digital age is easy, yet over whelming.

People can find anything they need to know about a product by typing into Google, looking at images, articles, and videos.

Picture of Movie (1)

Companies use media to their advantage by providing extra tools to help sell their products and make comparisons to other competitor's equipment.  By giving their consumers visual evidence of how products look and operate, companies are able to gain more consumer loyalty by showcasing everything about their product.  Check out this article How effective are videos? to learn more about how effective videos are on a company's web page.

Who doesn't like to know all of the facts before purchasing a large investment? I know I do.  There are plenty of people who dive into research while others skim the basics.  By having detailed or basic fact videos, a wide range of consumers can be reached based on their habits for consuming information.  Has it been tested to see if videos make a difference in selling habits?  From the article, Videos sell products - even if users don't actually watch them, one group of people conducted an experient and found that people who had seen an video on a webpage or had the option to watch a video were more likely to purchase an item.  Read the case study here to learn more about video marketing.

Relating the use of videos to my blog topic on machinery companies, they use media to help them compare against other companies too.  The video below showcases Bobcat machines verses other competitor machines, allowing consumers to get an understanding of the product. Click the video below to learn more.

     

Serviceability Comparison: Bobcat Advantage for Compact Track Loaders

The main take away from this post: media can be a great tool to use when selling or comparing products.

Using media is an advantage in an extremely competetive market and it can help the company to boost sales by creating better resources for consumers to use for research. 

1. Picture of Movie.  Retrieved from www.smartrenewalenergy.com 

2. Bobcat Company. (2011) Serviceability comparison: Bobcat Advantage for compact track loaders. Retrieved from  https://www.youtube.com/watch?v=P6m72pffkBQ .

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